December 1, 2010
Mobile MUM provides an online video service offering a selection of television shows, movies, clips, and other content (collectively, the "Content"). Our video service, including the Content, our player for viewing the Content (the "Platform"), and any other features, tools, applications, materials, or other services offered from time to time by Mobile MUM in connection with our business, however accessed, are referred to collectively as the "Mobile MUM Services."
- What kinds of information does Mobile MUM collect about me?
- What are cookies, and how are they and other technologies used to collect information?
- Are there other parties collecting information about me that I should be aware of while using the Mobile MUM Services?
- How does Mobile MUM use the information it collects about me?
- With whom does Mobile MUM share the information it collects about me?
- How does Mobile MUM use and share aggregate data?
- Do I have choices about Mobile MUM's use and sharing of the information it collects about me?
- How does Mobile MUM protect the information it collects about me?
- Do you collect information from children under the age of 13?
- Do any special considerations apply to visitors from outside the United States?
In addition, Mobile MUM automatically collects information about your interactions with the Mobile MUM Site and the Mobile MUM Services. For example, Mobile MUM automatically collects information about your interactions with video content on the Mobile MUM Site and on third-party sites that include our Platform. In addition, Mobile MUM automatically receives and records information from your computer and browser, including your IP address, software and hardware attributes, the page you request, and cookie information, as discussed below in the section titled "What are cookies, and how are they and other technologies used to collect information?".
What are cookies, and how are they and other technologies used to collect information?
Cookies are small bits of information that are stored in separate files within your computer's Internet browser. Cookies remember information about your activities on a website or other platform. For example, cookies can store your session for easy sign-in to a website or other platform you have previously visited. They enable us to make your visits to Mobile MUM more enjoyable.
Mobile MUM may display targeted advertisements based on your activities in connection with the Mobile MUM Services, which we obtain through cookies and other information about you that we have collected, such as your interests. Mobile MUM also may receive information from third parties about you and your activities on other sites that we use for the purpose of serving relevant advertisements to you in connection with the Mobile MUM Services.
Mobile MUM does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad, although advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria. Please note that we may share aggregated and non-personally identifiable information with our advertisers so they can measure the effectiveness of advertisements viewed in connection with the Mobile MUM Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Please see the section below entitled "How does Mobile MUM use and share aggregate data?"
Are there other parties collecting information about me that I should be aware of while using the Mobile MUM Services?
How does Mobile MUM use the information it collects about me?
We only use payment information, such as credit card numbers, as necessary for completing a particular transaction or fulfilling a service (for example, processing payments from our Mobile MUM subscribers).
We may use your personally identifiable information to:
provide you with promotional information about Mobile MUM's features, services, and other offerings that may be of interest to you; or
provide information or offers to you that are related to the Mobile MUM Services on behalf of Mobile MUM's business partners (please note that if we were to do this, we would not give those partners personally identifiable information, such as your name or address, unless you consent to sharing such information, as explained in the section below entitled "With whom does Mobile MUM share the information it collects about me?").
You can opt out of receiving promotional messages from Mobile MUM at our Privacy and Settings page, available here.
We use your email addressas your user ID on the Mobile MUM Site and in connection with the Mobile MUM Services. Therefore, if you register with Mobile MUM and provide this form of personally identifiable information, as well as other information that you do not set as private and we elect to display, it will be visible by other users or the public. We will not treat information that you voluntarily make available to other users — including, for example, in a review or discussion that you post on the Mobile MUM Services — as private.
With whom does Mobile MUM share the information it collects about me?
As described above, we may share information that we have collected about you with other users and with other entities that use the Mobile MUM Services if you voluntarily make the information public, including by making it a part of your user ID or posting it in a review or discussion on the Mobile MUM Site.
Under certain circumstances (for example, if you win a contest), we may post your personally identifiable information on the Mobile MUM Site and the other Properties. However, we will notify you of this possibility when collecting the personally identifiable information that we will use for this purpose, or we will obtain your consent prior to posting.
We may also share your personally identifiable information with companies that provide services to us, including companies that assist with payment processing, business analytics, data processing, account management, advertising, and other services. We require these companies to agree that they will only use personally identifiable information about you that they have obtained from us to provide us with specific services that we have requested and not for any other purpose. Similarly, we may share your personally identifiable information with other people or entities in order to provide goods or services that you have requested or to complete a transaction at your request.
If you notify us that you believe your legal rights have been violated by Mobile MUM or another user of the Mobile MUM Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint. For instance, if you submit a notice of copyright infringement to us, we may send a copy to the person or entity who uploaded, stored, or transmitted the material addressed by the communication.
If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we will transfer your personally identifiable information to one or more third parties as part of that transaction.
How does Mobile MUM use and share aggregate data?
Aggregate data is information that we collect on an individualized basis (for example, statistics about which videos you watch) but subsequently use in aggregate form (that is, in a way that combines information about individuals together so that no individual is identifiable). We may use aggregate data for a variety of purposes, including for research or analysis, website administration, advertising, and promotional purposes. Although aggregate data may be based in part on personally identifiable information about you (for example, we may want to know the general age range of visitors watching videos on our site), it does not identify you personally.
We may share aggregated information with various affiliated and unaffiliated entities. For example, IP addresses are used for system administration and to provide anonymous aggregated data to advertisers about the volume of use on the Mobile MUM Services and the specific Mobile MUM Services in which users are most interested.
Do I have choices about Mobile MUM's use and sharing of the information it collects about me?
Yes, you have choices about our use and disclosure of the information that we collect about you. Although we require you to provide certain information about yourself if you wish to register on the Mobile MUM Site or subscribe to Mobile MUM, you have the choice about whether to disclose other personally identifiable information or other information about yourself. If you choose, you can disclose this information, for example, in your profile on the Mobile MUM Site, in surveys or in response to other requests for information from Mobile MUM or our business partners. In addition, you can disclose this information by sending emails to Mobile MUM or through the Mobile MUM Services, or by posting information on or through the Mobile MUM Services in discussions, reviews, or other postings that may be viewed by other users or the public.
Mobile MUM respects users' privacy. You may opt out of receiving alerts or email updates promoting our site, or notices about your queues or subscribed content. We also will not share your personally identifiable information (such as name or email address) with advertisers, business partners, or other entities that are not affiliated with Mobile MUM who would like to send you promotional information about their products and services directly, unless you have opted in to sharing such information. So, if you wish to receive additional communications relevant to you from us or third parties, such as alert messages about your favorite content, you will need to elect to receive them. Therefore, please take that opportunity to review and select your preferences carefully.
How does Mobile MUM protect the information it collects about me?
We use reasonable physical, technical, and administrative measures to safeguard personally identifiable information in our possession against loss, theft and unauthorized use, disclosure, or modification. For example, passwords and other sensitive information are encrypted in transit. We also take steps to ensure that only those Mobile MUM employees, agents, and contractors who have a legitimate business reason to obtain access to your personally identifiable information are granted access.
When you enter sensitive information (such as credit card information on our order forms), we encrypt that information using secure sockets layering technology (SSL), an industry standard protocol for billing transmission in order to protect the financial information you send us. We store your payment information in encrypted form.
Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Mobile MUM Services but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission's website for information on how to protect yourself from identity theft.
Our Policy Toward Children
Mobile MUM Accounts are held by parents, as such, this Site is not directed to members under 18. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at support@MobileMUM.com. If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files.
Do any special considerations apply to visitors from outside the United States?
Mobile MUM is a website based in the U.S., and our offices are headquartered in the U.S. Please be aware that information you provide to us or we obtain as a result of your use of the Mobile MUM Services may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using our website, participating in any of the Mobile MUM Services, or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in the U.S.
Attention: Legal Department
Mobile MUM, LLC
4329 Belmont Ave
Dallas TX 75204